Fish, Football and Sweet
Print

Client:
Samsung

Industry:
mobile phones

Developed By:
Cheil communication New Delhi

Showcase Description:
It"s a three ad campaign on India"s first phone with Bengali menu.

Showcase Challenge:
The objective of this campaign was to launch a new mobile phone from Samsung, breaking the ever increasing clutter of mobile phones in the market.

Technical Challenge:
Alphabets had to painstakingly arranged and designed to make the intended shapes. Special care had to be taken to ensure that none of the visuals form any words within them.

Credits:

Creative Director
Mehernosh Shapoorjee,Partho Sengupta

Art Director
Partho Sengupta

Copy Writer
Udit Sen

Illustrator
Sanjay Balguvher